Branding & Strategy
Your brand is the first impression you don't get to explain. We make sure it says the right thing before you ever open your mouth.
THE REAL PROBLEM
Being the best doesn't matter if nobody calls.
We both know that if doing great work was enough to keep the phone ringing, you wouldn't be here. Someone drops your name in a Facebook group or passes your card along at a job site. That person does exactly what you'd do - they Google you, check your website, scroll your socials. Fifteen seconds later, they've already decided whether you're worth calling.
They're not evaluating your work. They don't know anything about your work yet. They're looking for a reason to cross you off the list. A janky website, a clip art logo, a social page that hasn't been updated since 2019 - that's all it takes. Door closed. You never even knew it was open.
Whether you've been in business twenty years and your brand stopped keeping up, or you're launching something new and refuse to look like an amateur on day one - that's why we're here. Your brand either opens doors or it doesn't. We make sure it does.
A great brand is:
Recognizable
Referrals actually find you - and know they're in the right place the second they land on your site.
Trustworthy
Prospects stop questioning your prices because everything about your presence says you're worth it.
Consistent
Your truck, your website, your business cards, your shirts - they all look like they came from the same company. Because they did.
Built to Last
You stop paying to redo things every two years because someone built it for right now instead of where you're headed.
What's Included?
Everything you need to stop second-guessing how you show up.
Every project is built around your business - where it's been, where it's going, and what it needs to get there. A typical engagement includes:
Built on a Real Conversation
We don't send you a questionnaire and disappear for three weeks. We sit down, learn how your business actually works, and figure out what makes you different. That conversation drives every decision after it.
Designed for the Real World
Your logo needs to work on a business card, a building sign, a favicon, and an embroidered polo. We design for all of them - not just whatever looks good on a screen in a presentation.
One Document That Answers Everything
Your printer, your sign company, your web developer, your new hire - they'll all ask about your brand. The brand guide we build answers every one of those questions so you don't have to guess.
You Own All of It
Every file, every variation, every format. No licensing fees, no royalty restrictions, no "call us if you need the vector." It's yours. We'll never use your assets in another client's project.
We'll Tell You What We Actually Think
If your logo works and you just need a brand system around it, we'll say that - even if it means less work for us. If it needs to go, we'll say that too. You're paying for honest strategy, not just design hours.
No Arbitrary Limits
We don't cap revisions at three rounds and call it done. We work until you look at it and say "that's us." Most projects don't need more than a round or two of refinement because we invest the time upfront to get the direction right.
Our Process
How this actually works.
Four conversations. That's the backbone of everything we build.
1
Discovery
We sit down for a couple of hours and just talk. Your history, your customers, your competition, where you've been, where you're headed. No forms. No questionnaires. Just a real conversation. Then we take everything you told us and build your brand document.
2
Strategy & Direction
We review the brand document together, lock in the strategy, and nail down your tone of voice. Once that's approved, we talk about what your logo should actually look like - what it needs to do in the real world, not just on a screen.
3
Logo & Refinement
We present your logo concepts with the reasoning behind each one. You pick a direction, we refine it until it's right. No arbitrary revision limits. We're done when you look at it and say 'that's us.
4
Brand System & Handoff
Once the logo is approved, our team builds out everything - colors, typography, brand guide, application mockups, all the files you'll ever need. We walk you through how to use it all, and we're around after for questions.
Investment
What to expect to invest.
Every project is different, but we don't believe in surprising people with pricing. Here's the general range so you know what you're walking into.
Logo Design Only
$1400+
You know what you need - a professional logo that actually works. Not ready for a full brand system yet? No problem. Start here.
- Discovery Meeting
- Multiple concept directions
- Revisions until approved
- Primary logo + variations
- All file formats
Most Popular
Brand Foundation
$3,500 - $5,500
The essentials, locked down. Your logo, your colors, your fonts, and a brand guide that keeps everything consistent as you grow.
- Everything in Logo Design
- Color palette definition
- Typography system
- Brand guide with usage rules
- Core application mockups
Comprehensive Branding
$6,500 - $10,000+
The full thing. We figure out every detail - colors, patterns, how your brand looks on real materials - so you're not failing forward for the next 3 years.
- Everything in Brand Foundation
- In-depth discovery process
- Comprehensive brand guide
- Brand voice & messaging
- Website
Every project is scoped individually. We'll give you a clear proposal with exact pricing before any work begins - no surprises, no hidden fees.
Our Work
Recent Branding Work.
Insignia Training Partners
Complete Brand Identity
Insignia Training Partners
Complete Brand Identity
Insignia Training Partners
Complete Brand Identity
Case Studies
The full story behind the work.
Insignia Training Partners
Complete rebrand for a corporate training company, including logo, comprehensive brand guide, and a website
Insignia Training Partners
Complete rebrand for a corporate training company, including logo, comprehensive brand guide, and a website
Client Feedback
What clients say about our branding work
COMMON QUESTIONS
What people usually ask before starting.
How long does a branding project take?
Typically 4-8 weeks from kickoff to final delivery. The biggest variable is how quickly we can get through feedback rounds together. Logo-only projects run closer to 1-2 weeks.
Do I need a full rebrand or just a logo refresh?
It depends. If your logo works but your materials feel inconsistent, you might just need a brand guide. If your logo feels dated or doesn't scale well, a fresh start makes sense. We'll tell you what we actually think - even if it means less work for us.
What if I already have a logo I like?
We can build a brand system around an existing logo. Not every project needs to start from scratch—sometimes it's about creating consistency with what you already have.
Will I own the final files?
Yes. You receive full ownership of all logo files, brand assets, and guidelines. No licensing or royalty fees or restrictions—it's yours.
How many revisions do I get?
We don't set arbitrary limits. We work until it's right. That said, when the discovery process is done well - and ours is - most projects don't need more than a round or two of refinement. We'd rather spend the time upfront getting it right than going back and forth after the fact.
Why shouldn't I just use Fiverr or an AI logo generator?
You can. If you need a quick mark for a side project, that's fine. But if your business depends on looking credible to people researching you before they ever pick up the phone, a $50 logo is going to cost you a lot more than $50.
Ready to Start?
Let's build your brand.
Schedule a conversation and let's figure out what your business needs to look like for the next three to five years.