Logo Design
You can be great at what you do and still lose the job to someone who looks more professional. Your logo is either opening doors or closing them.
The Real Problem
Your logo is doing more damage than you think.
People form an opinion about your business in seconds. Before they read a single word on your website, before they pick up the phone, before they hear your pitch - they've already decided if you're legit based on what your logo looks like. Whether you're building something new or replacing something that stopped working, that first impression is either opening doors or closing them.
If you're starting fresh, you get one shot to set the tone. If you've been in business for years, your logo might be the reason you're not landing the clients you deserve. Maybe it was designed by a nephew. Maybe you grabbed something off a template site. Maybe it looked fine on the screen but fell apart the second you tried to embroider it or put it on a dark background.
Either way, you're here because you want it done right - by someone who's thinking about what happens after you click approve. Not just how it looks in a portfolio, but how it holds up on a truck, a sign, a shirt, and a screen.
A great logo is:
Scalable
Works on a business card, a building sign, a favicon, and a vehicle wrap without losing detail or legibility.
Timeless
Won't look dated in three years because it was never trendy to begin with.
Appropriate
Signals the right thing to your audience before you ever open your mouth.
Memorable
Distinctive enough that a referral recognizes you the second they land on your site.
What's Included?
Why this isn't like hiring a logo designer on Fiverr.
Every project. No add-ons. No surprise charges.
Discovery Conversation
We learn who you are, who you're trying to reach, and what your logo needs to say before anyone touches a design tool. No questionnaires - a real conversation.
Multiple Concepts
You'll see multiple distinct directions - not variations of the same idea. Each one comes with the reasoning behind it, so you're choosing based on strategy, not just gut feeling.
Logo Variations
You won't get one logo and figure out the rest yourself. You get the primary mark plus every variation you'll need - horizontal, stacked, icon-only, full color, single color, reversed. It works everywhere because we planned for everywhere.
Unlimited Revisions
Once you choose a direction, we refine until it's right. No arbitrary revision limits - we work until you're happy.Â
All File Formats
Every file format your printer, sign company, web developer, or embroiderer will ever ask for. Vector, raster, transparent backgrounds - you'll never hear "we can't use this file."
Complete Ownership
It's yours. Completely. Full ownership, no licensing fees, no restrictions. Trademark it if you want. We'll never use your logo in another client's project.
Our Process
How this actually works.
One conversation starts it. A few weeks later, you've got a logo that works everywhere.
1
Discovery
We sit down and talk about your business - who you are, who you're trying to reach, what makes you different, and what your logo needs to do in the real world. Not a questionnaire. A conversation.
2
Concept Development
We come back with multiple distinct directions - not five versions of the same idea. Each concept has a rationale behind it so you're not just picking the one that looks coolest. You're picking the one that works.
3
Feedback & Refinement
You tell us what resonates. We can pull elements from different directions if that serves the final result. Then we refine until you look at it and say "that's us." No arbitrary revision limits.
4
Final Delivery
You get every variation and every file format your printer, sign company, embroiderer, and web developer will ever ask for. It's yours - completely.
Investment
What to expect to invest.
No hidden fees. No surprise invoices halfway through. Here's what it costs.
Logo Design Package
$1400+
Everything you need to show up professionally - from the discovery conversation through final delivery. One price. No extras or upsells.
- Discovery conversation
- Multiple distinct concepts
- Revisions until you're happy
- Primary logo + every variation you'll need
- Every file format you'll ever be asked for
Not sure if you need just a logo or the full brand?
If you're also thinking about colors, typography, brand guidelines, and a system that keeps everything consistent as you grow - that's our Branding & Strategy package. We'll help you figure out which one makes sense during the discovery meeting.
Our Work
Logo Projects.
Insignia Training Partners
Complete Brand Identity
Insignia Training Partners
Complete Brand Identity
Insignia Training Partners
Complete Brand Identity
Case Studies
See the full story.
Insignia Training Partners
Complete rebrand for a corporate training company, including logo, comprehensive brand guide, and a website
Insignia Training Partners
Complete rebrand for a corporate training company, including logo, comprehensive brand guide, and a websiteÂ
Client Feedback
What clients say about our logo designs
Questions & Answers
Frequently Asked Questions
What people usually want to know about logo projects.
What happens if I don't like what you come up with?
In more than a decade, that's happened fewer than five times. Our discovery process is specifically designed to prevent it - we're not guessing, we're designing based on what you told us. But if we get to a point where we're genuinely at an impasse, we'll acknowledge it, refund your money, and part ways. No harm, no foul.
Can you work from a logo I found online, a competitor's logo, or something AI generated?
We can't copy someone else's work, and we won't build on top of something an AI generated - there are real legal gray areas with AI-generated imagery that you don't want attached to your business. But if you bring us any of those things and say 'I like the colors' or 'I like this layout' or 'this is the vibe,' we'll absolutely use it as a reference point during discovery. It helps us understand what you're drawn to - and just as importantly, what you're not.
Do you use templates?
No. Every logo we design is built from scratch, specifically for your business. That's the whole point. If you wanted something off a shelf, you wouldn't be here.
Can you do mascot design?
Sometimes a refresh makes more sense than starting over. We can assess what you have and recommend whether to refine or redesign.
How long does it take?
Usually about a week to get a first proof in front of you. We don't put hard deadlines on creative work because you can't force creativity - it's not a light switch. That said, most projects wrap up in two to four weeks depending on how quickly feedback rounds go.
Do I get a trademark?
You get full ownership of your logo and all the files - no licensing fees, no restrictions. We don't handle trademark registration, but we work with trademark attorneys and can connect you if that's something you want to pursue.
Ready to Start?
Let's design your logo.
Schedule a conversation and let's figure out what your business needs to say before anyone opens their mouth.